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CCU Podcast - Coaching Lessons from SEAL Team 6 with Scott Weaver

Today, I sat down with Scott Weaver, a retired former Special Forces EOD Operator with multiple combat deployments within the SEAL Teams. High-level competitive Adaptive athlete and strongman. Master'... ...more

Podcast

August 12, 2025•5 min read

Effort Optimization: The Volume vs. Accuracy Framework

The Accuracy Paradigm: Rethinking Productive Effort in Coaching. Recently, my mentor made a statement that fundamentally altered my perspective on business development: "Hard work is a psyop." ...more

Blog

August 09, 2025•3 min read

CCU Podcast - Women’s Lacrosse, Discipline and Mentorship with Nicole Shattuck

Nicole's path from business sales to becoming a Duke University sports performance coach and U.S. Lacrosse strength coach represents one of the most inspiring career transformation stories in our fiel... ...more

Podcast

August 05, 2025•5 min read

Stop Being the Boss (Your Clients Will Thank You)

Simon Sinek said something that really captured how I have always thought about coaching: "A relationship is an agreement between two people to grow together." ...more

Blog

August 02, 2025•2 min read

CCU Podcast - Building a Gym with Real Community with Jeromy Bryk

Today I sat down with Jeromy Bryk, Owner + Head Coach at Bryksquad Barbell in North Royalton, OH, Elite Powerlifter, Natural Bodybuilder - servicing clients around the world in powerlifting, bodybuild... ...more

Blog

July 31, 2025•3 min read

The Referral Deficit: Why Most Coaches Are Leaving Money on the Table - Paul Oneid

You're delivering incredible transformations. Your clients are achieving results they never thought possible. Yet your phone isn't ringing with new prospects, and you're constantly hustling for the ne... ...more

Blog

July 26, 2025•2 min read

The Comparison Trap: Why Your Biggest Competitor Is Your Own Doubt - Paul Oneid

Stop "shoulding" yourself to death. You see another coach's seven-figure launch. Another practitioner's packed retreat. Another business owner's seemingly effortless social media presence. And suddenl... ...more

Blog

July 19, 2025•2 min read

CCU Podcast - Independent Business Growth with Craig Adams

When COVID-19 shattered Craig Adams's thriving personal training studio, employing multiple trainers, a massage therapist, and a chiropractor, most coaches would have faced financial ruin. However, Cr... ...more

Podcast

July 15, 2025•4 min read

How to Showcase Client Transformations That Actually Move the Needle - Paul Oneid

I need to tell you something that might sting a little: You're probably showcasing the wrong client wins. Last week, I had a conversation with one of my coaching clients who was beating herself up bec... ...more

Blog

July 12, 2025•5 min read

Why I Don't Wait for "Motivated" Clients (And Neither Should You)

Here's a question I get all the time: "How do you find clients who actually work hard?" My answer always surprises people: I don't find them. I create them. ...more

Blog

July 05, 2025•3 min read

CCU Podcast - Train Heroic and Being Your Best: Josh Sutchar

This week, I sat down with Josh Sutchar, Co-founder + Director of Sales at TrainHeroic. Josh is a father of 2 (3rd coming in August), an average athlete who was lucky enough to play college football f... ...more

Podcast

June 26, 2025•4 min read

Why Some Clients Make You Love Coaching... and Others Make You Want to Quit

Let me share with you something I've learned after years of working with everyone from elite athletes to weekend warriors and busy executives trying to get their health back on track. Not all clients... ...more

Blog

June 21, 2025•2 min read