
David Joplin, owner of HTHN Strength, spent close to two decades chasing strength before he ever thought about what it was actually doing for him. ...more
Podcast
July 29, 2026•3 min read

Most coaches and clinicians are taught to have the answers. To walk in as the expert, run the assessment, apply the protocol, and fix the problem. Q Willey has spent his career doing the exact opposit... ...more
Podcast
July 21, 2026•3 min read

You are not in the business of fixing people or chasing perfection. Your job is to coach the human in front of you. That means meeting them where they actually are. ...more
Podcast
July 14, 2026•3 min read

Most coaches spend their careers accumulating certifications and systems, layering methodology on top of methodology, hoping something eventually clicks. Sean Jacobs took a different path. ...more
Podcast
July 07, 2026•3 min read

Some of my favourite conversations start with someone I've never met, where we hit record and realize halfway through the preamble that we share half a network. That's exactly how this one went. ...more
Podcast
June 30, 2026•4 min read

This whole conversation kept circling back to one idea: most of the problems coaches are trying to sell as complicated are actually simple. If you have ever felt like you needed a more complicated off... ...more
Podcast
June 23, 2026•2 min read

I sit down with Mike Crowson, CEO of ARFunnel.io, to unpack the operational and marketing realities of building an online coaching business. ...more
Podcast
June 16, 2026•3 min read

This one's special because I actually did the homework. My buddy Bob Merkh wrote a book, so I read the whole thing cover to cover, and it gave us a lot to dig into. ...more
Podcast
June 09, 2026•3 min read

Pain is one of the most misunderstood, mishandled topics in this industry. We treat it like a stop sign when it should be a roadmap. We pile on corrective exercise when the tissue needs load. ...more
Podcast
June 02, 2026•2 min read

Most gym owners don't actually own a gym. They've bought themselves a job. They're working 60-hour weeks on the training floor, breaking even on the lease, and calling it a business. ...more
Podcast
May 26, 2026•2 min read

This conversation with Aaron Chapple goes deep into something I think most men have stopped paying attention to: how they actually feel. Not how they think they should feel given their age, their work... ...more
Podcast
May 21, 2026•3 min read

The PED and peptide conversation is loud, polarizing, and almost never nuanced. ...more
Podcast
May 08, 2026•2 min read

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