
Today I sat down with Steven Cuthbert, who has been coaching for the last 10+ years in the UK, working with the general population, powerlifters, and sports teams. For the last year, he has been living and coaching in Thailand. From starting off teaching classes, he has built his own client base and progressed in the gyms he’s worked at to Head Coach and Head of Personal Training, helping raise the standard of coaching and programming on the gym floor and supporting the development of the coaches he’s worked with.
From rugby pitches in the UK to powerlifting platforms, from boot camps in Leeds to coaching at Titan Fitness in Thailand, Steven Cuthbert has built a career by following his curiosity, upholding standards, and staying in the trenches no matter the level he's coaching at. In this episode, we get into the real work of becoming a better coach: building confidence, leading teams, communicating with clients, and designing a life that lets you keep doing the work you love, wherever in the world that takes you.
KEY GUEST QUOTE
"You can have the best programme in the world, but if they don't feel they're getting what they want out of it and not complying to it, it's not going to get them to where they want to be." -- Steven Cuthbert
5 CORE THEMES
The program is the floor, not the ceiling —technical knowledge gets you in the room, but communication, psychology, and understanding people are what actually move the needle with clients. The program is only as good as your ability to deliver it.
Confidence is built on evidence- for coaches and clients alike, confidence doesn't come from a mindset shift -- it comes from stacking small wins. You need proof before you can believe. The job of a coach is to create the conditions for that evidence to accumulate.
Leading by doing-- Steven's philosophy as head of personal training was never to position himself as the all-knowing authority. He stayed on the gym floor, invited his coaches to critique him, and showed them the system in action -- because if you're going to teach something, you have to still be willing to do it.
Professionalism is non-negotiable—especially with high-achieving clients.How you manage your time, set your schedule, and hold your boundaries communicates your value as clearly as any session you run. If you let clients walk over your calendar, you've already lost their respect.
Designing a life that works-- Steven's move to Thailand wasn't a career retreat -- it was a deliberate choice to prioritize quality of life, support his partner, and stay open to what's next. That decision opened unexpected doors: new coaching environments, international collaboration, and the space to build things he hadn't had time for before.
MAIN TAKE-HOME MESSAGE
The coaches who last -- and who genuinely help people -- are the ones who never stop learning, but learn strategically. They stay in the work. They stay curious about people, not just programming. And they build their confidence the same way they build their clients': one rep of evidence at a time. Steven Cuthbert is proof that a career built on those principles can take you anywhere.
Find Steven
Website -https://www.instagram.com/coach_cuthbert/
Instagram -https://www.instagram.com/coach_cuthbert/
Podcast -https://open.spotify.com/episode/243XpFFDWqUVT70GApDIPn?si=X-a-osSUTC-XkK1MSHc1nA
Find the Podcast
Keep Raising the Bar,
Paul Oneid MS, MS, CSCS

Coaches Corner PhD