Stop Creating Content from Scratch: How AI Can Turn One Video Into a Month's Worth of Content ...more
Blog
September 27, 2025•2 min read
I just got off a call with a trainer I'll call "Jake." Jake had built a solid in-person business in Florida. 15-18 clients at his peak. Good money. Then life happened - he moved states and had to sta... ...more
Blog
September 20, 2025•2 min read
I had the opportunity to speak with a group of coaches as part of another mentorship group, hosted by a friend of mine, Matt Shiver, yesterday. Man, what an opportunity! Matt’s mentorship focuses on... ...more
Blog
September 15, 2025•2 min read
You're not here for generic fitness education or surface-level training and nutrition tips. ...more
Blog
September 06, 2025•2 min read
The Nurture Sequence: Why Direct Social Media Conversion Is Killing Your Client Quality I need to address something I see consistently damaging coaching businesses: the rush to convert social media fo... ...more
Blog
August 30, 2025•4 min read
I sat in my car last weekend after winning my bodybuilding show, and for the first time in my adult life, I cried tears of pride. Not relief. Not exhaustion. Pride. ...more
Blog
August 23, 2025•3 min read
By the time you’re reading this, I’ll be on stage at my second bodybuilding show… that’s right, all tanned up in a man thong, strutting my stuff on stage, only to have my body judged by a panel of fol... ...more
Blog
August 16, 2025•4 min read
The Accuracy Paradigm: Rethinking Productive Effort in Coaching. Recently, my mentor made a statement that fundamentally altered my perspective on business development: "Hard work is a psyop." ...more
Blog
August 09, 2025•3 min read
Simon Sinek said something that really captured how I have always thought about coaching: "A relationship is an agreement between two people to grow together." ...more
Blog
August 02, 2025•2 min read
Today I sat down with Jeromy Bryk, Owner + Head Coach at Bryksquad Barbell in North Royalton, OH, Elite Powerlifter, Natural Bodybuilder - servicing clients around the world in powerlifting, bodybuild... ...more
Blog
July 31, 2025•3 min read
You're delivering incredible transformations. Your clients are achieving results they never thought possible. Yet your phone isn't ringing with new prospects, and you're constantly hustling for the ne... ...more
Blog
July 26, 2025•2 min read
Stop "shoulding" yourself to death. You see another coach's seven-figure launch. Another practitioner's packed retreat. Another business owner's seemingly effortless social media presence. And suddenl... ...more
Blog
July 19, 2025•2 min read
Coaches Corner PhD