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The 3-Day Onboarding System That Stops Client Confusion Before It Starts

The 3-Day Onboarding System That Stops Client Confusion Before It Starts

I used to think personalized onboarding meant reinventing the wheel for every client. Then I realized I was creating inconsistency and calling it customization. ...more

Blog

January 10, 20264 min read

Stop Building a Business That Requires Split Shifts

Stop Building a Business That Requires Split Shifts

I had a mentorship call last week with a coach who's been following the right advice, and for all intents and purposes, she’s crushing it… the issue? It’s not sustainable. She’s absolutely gassed and... ...more

Blog

January 03, 20264 min read

The 3 Strikes Rule: When to Fire a Client

The 3 Strikes Rule: When to Fire a Client

I remember the first time I had to fire a client. I'd bent over backward for months, ignored red flags, and sacrificed my own energy trying to make it work. When I finally ended the relationship, I fe... ...more

Blog

December 27, 20253 min read

How To Raise Your Prices 25% Without Losing a Single Client

How To Raise Your Prices 25% Without Losing a Single Client

Pricing your services is a really tenuous discussion… It’s this delicate negotiation You have to ease clients into it, apologize for it, maybe even grandfather everyone in at old rates forever becaus... ...more

Blog

December 20, 20255 min read

You Are Not Your Client's Saviour (And Why That's Actually Good News)

You Are Not Your Client's Saviour (And Why That's Actually Good News)

I used to think my job was to make sure every client succeeded. Not just provide great programming. Not just show up with energy and accountability. I mean, make sure they got results. Like it was my ... ...more

Blog

December 13, 20255 min read

The Four Leadership Positions Every Coach Needs to Master (And When to Use Each One)

The Four Leadership Positions Every Coach Needs to Master (And When to Use Each One)

I used to think leadership meant being the loudest voice in the room. Three years ago, I sat across from a mentee who was burning out his entire roster. Every client felt micromanaged. His retention w... ...more

Blog

December 06, 20254 min read

If You're Asking 'Am I Still Passionate About Coaching?' - Read This Before You Quit

If You're Asking 'Am I Still Passionate About Coaching?' - Read This Before You Quit

I used to think that if you questioned your passion for coaching, you should just quit. Clean break. Move on. Find something else that lights you up. If you’re asking it, it’s not for you. That was im... ...more

Blog

November 29, 20254 min read

The One Question That Changed How I Build My Coaching Business

The One Question That Changed How I Build My Coaching Business

I couldn't figure out what the fuck I was doing wrong. My programs worked. My communication was solid. My prices were fair. But something was missing, and it took me burning out twice to finally see i... ...more

Blog

November 22, 20254 min read

Your Loom Video Is Costing You Clients: Why Connection Beats Efficiency Every Time

Your Loom Video Is Costing You Clients: Why Connection Beats Efficiency Every Time

I used to think I was saving time. Every onboarding, I'd record a detailed Loom video—20 minutes walking through the program, explaining everything. Send it off. Done. Efficient, right? Wrong. ...more

Blog

November 15, 20255 min read

The loneliest part of building a business nobody talks about

The loneliest part of building a business nobody talks about

I used to think something was wrong with me. I'd be in a conversation with another coach—someone I respect, someone doing good work—and they'd ask me a question about their business. I'd give them adv... ...more

Blog

November 08, 20255 min read

The Brands We Actually Use (and Why)

The Brands We Actually Use (and Why)

At CCU, quality matters more than hype. We cut through the noise. We provide scientifically supported training, coaching and nutrition methods. We help coaches and clients get real results — using too... ...more

Blog

November 01, 20253 min read

Every "YES" to something is a "NO" to something else

Every "YES" to something is a "NO" to something else

I didn't understand this in my twenties. I thought saying yes to everything was what ambitious people did. I moved to a new country and worked for free because I wanted the notoriety of being a Divisi... ...more

Blog

October 26, 20255 min read

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