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Stop A/B Testing Your Way to Nowhere
I had a coach recently tell me she was split-testing her content captions to see which hook drove more engagement. She had 847 followers. ...more
Blog
July 18, 2026•4 min read
You're Starting From Scratch Every Time. That's the Problem.
I used to sit down to write content, stare at a blank page for 20 minutes, then give up and do something else. Not because I didn't have anything to say. Because I thought content meant creating somet... ...more
Blog
July 11, 2026•3 min read
Your Story Is a Business Asset
Most coaches think their personal story stops mattering the moment a client signs on. It helped them get the client, but probably doesn’t mean much when the coaching starts. HUGE mistake, and it shows... ...more
Blog
July 04, 2026•3 min read
Your Tech Stack Is a Liability
I used to think more tools meant a more professional business.What I was actually building was a monthly expense I couldn't justify and a workflow that was more complicated than the business it was su... ...more
Blog
June 27, 2026•3 min read
How to Turn Clients Into Your Best Salespeople (Without Being Weird About It)
Most coaches treat referrals like a lucky bonus. Someone mentions you to a friend, the friend reaches out, and you get a new client. Great. But there was no system behind it, no intentionality, and no... ...more
Blog
June 13, 2026•4 min read
Stop Coaching Like It's 2019
The model that built most online coaching businesses is on its way out. Check in once a week. Send a program. Adjust macros. Collect payment. Repeat. That worked for a while. ...more
Blog
June 06, 2026•3 min read
Trust Takes Longer Than You Think
I've been coaching for a long time. And one of the things I've watched shift dramatically over the last few years is how long it takes for someone to go from discovering you to actually trusting you e... ...more
Blog
May 30, 2026•4 min read
What two days in Vegas reminded me about coaching
I got back from the Real Coaches Summit 10 days ago, and I'm still thinking about it. ...more
Blog
May 09, 2026•2 min read
Why Your Clients Leave in the First 100 Days
Most coaches think retention is a long game problem. It's not. The window where you're most likely to lose a client is the first 100 days. And in most cases, the coach never even sees it coming. ...more
Blog
May 02, 2026•3 min read
The Difference Between Customer Service and Customer Experience
You're Delivering a Service. But What Are They Feeling? I've been thinking a lot about a book I read recently called Unreasonable Hospitality. It's not a coaching book. It's about the restaurant indus... ...more
Blog
April 25, 2026•3 min read
Your Funnel Is Also a Filter
I was building an infographic for our MAP group call last week, mapping out the full customer lifecycle, and somewhere in that process, a reframe hit me that I haven't been able to shake. The funnel i... ...more
Blog
April 18, 2026•3 min read
Non-Negotiables: The System That Protects Your Most Important Work
I had a moment a few years back where I caught myself frustrated. Not at my clients, not at the business. At myself. I was spread thin, behind on things I cared about, and somehow still busy all day.... ...more
Blog
April 11, 2026•4 min read
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