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Learn my secrets to becoming the product of your product - Paul Oneid
You're not here for generic fitness education or surface-level training and nutrition tips. ...more
Blog
September 06, 2025•2 min read
Beyond Social Media: The Psychology of Sustainable Client Relationships
The Nurture Sequence: Why Direct Social Media Conversion Is Killing Your Client Quality I need to address something I see consistently damaging coaching businesses: the rush to convert social media fo... ...more
Blog
August 30, 2025•4 min read
I won my show - Here's what I learned about business and life - Paul Oneid
I sat in my car last weekend after winning my bodybuilding show, and for the first time in my adult life, I cried tears of pride. Not relief. Not exhaustion. Pride. ...more
Blog
August 23, 2025•3 min read
What getting "dick skin shredded" taught me about coaching - Paul Oneid
By the time you’re reading this, I’ll be on stage at my second bodybuilding show… that’s right, all tanned up in a man thong, strutting my stuff on stage, only to have my body judged by a panel of fol... ...more
Blog
August 16, 2025•4 min read
Effort Optimization: The Volume vs. Accuracy Framework
The Accuracy Paradigm: Rethinking Productive Effort in Coaching. Recently, my mentor made a statement that fundamentally altered my perspective on business development: "Hard work is a psyop." ...more
Blog
August 09, 2025•3 min read
Stop Being the Boss (Your Clients Will Thank You)
Simon Sinek said something that really captured how I have always thought about coaching: "A relationship is an agreement between two people to grow together." ...more
Blog
August 02, 2025•2 min read
CCU Podcast - Building a Gym with Real Community with Jeromy Bryk
Today I sat down with Jeromy Bryk, Owner + Head Coach at Bryksquad Barbell in North Royalton, OH, Elite Powerlifter, Natural Bodybuilder - servicing clients around the world in powerlifting, bodybuild... ...more
Blog
July 31, 2025•3 min read
The Referral Deficit: Why Most Coaches Are Leaving Money on the Table - Paul Oneid
You're delivering incredible transformations. Your clients are achieving results they never thought possible. Yet your phone isn't ringing with new prospects, and you're constantly hustling for the ne... ...more
Blog
July 26, 2025•2 min read
The Comparison Trap: Why Your Biggest Competitor Is Your Own Doubt - Paul Oneid
Stop "shoulding" yourself to death. You see another coach's seven-figure launch. Another practitioner's packed retreat. Another business owner's seemingly effortless social media presence. And suddenl... ...more
Blog
July 19, 2025•2 min read
How to Showcase Client Transformations That Actually Move the Needle - Paul Oneid
I need to tell you something that might sting a little: You're probably showcasing the wrong client wins. Last week, I had a conversation with one of my coaching clients who was beating herself up bec... ...more
Blog
July 12, 2025•5 min read
Why I Don't Wait for "Motivated" Clients (And Neither Should You)
Here's a question I get all the time: "How do you find clients who actually work hard?" My answer always surprises people: I don't find them. I create them. ...more
Blog
July 05, 2025•3 min read
Why Some Clients Make You Love Coaching... and Others Make You Want to Quit
Let me share with you something I've learned after years of working with everyone from elite athletes to weekend warriors and busy executives trying to get their health back on track. Not all clients... ...more
Blog
June 21, 2025•2 min read
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