
Five grams a day. It's on every label, in every certification manual, and it's what most of us have been telling clients for years. For building muscle, it's correct. For most of the other reasons peo... ...more
Blog
October 10, 2026•4 min read

This one's a little different because Joey is officially joining me as co-host. We kept it loose and ran a rapid-fire Q&A across nutrition, training, and business. ...more
Blog
October 08, 2026•2 min read

Most coaches think about their business in terms of what hits their bank account. Revenue in, expenses out. That's part of the equation, but it's not the whole picture. A second ledger runs underneath... ...more
Blog
October 03, 2026•3 min read

A client comes in spooked. Bloodwork came back; creatinine was elevated. Their doctor told them to drop the creatine. Nothing else on the panel was off. Just that one number. ...more
Blog
September 26, 2026•4 min read

I tell mentees this more than almost anything else. If your service can't run without you doing every piece by hand, you don't have a scalable business yet. You have a really demanding job. I know bec... ...more
Blog
September 19, 2026•3 min read

Go look at your creatine. If the label says HCl, buffered, Kre-Alkalyn, ethyl ester, or anything with a Greek letter in the name, you’ve been paying for marketing. ...more
Blog
September 12, 2026•4 min read

A couple of weeks back, one of the coaches in my group mentioned he'd started recording content from his car on the commute. Two hours a day of dead time he'd been staring at for years, now going towa... ...more
Blog
September 05, 2026•4 min read

Creatine is the supplement I get asked about more than anything else. It's also the one where most of the answers floating around are ten years out of date. So I had Dr. Mike T. Nelson on the podcast... ...more
Blog
August 29, 2026•3 min read

Today I sat down with Diana (Harbourt) Nguyen, a Performance Dietitian with 18 years of experience across D1 collegiate programs, professional athletes and tactical athletes. She is passionate about ... ...more
Blog
August 25, 2026•3 min read

You put time and effort into a post that is going to add value for your audience, you post, and lo and behold, someone with a private profile tells you you're wrong on your own post. ...more
Blog
August 22, 2026•4 min read

I went to a race in California a few weeks ago. Not for work. I went because I was racing my first 30k. Just because it was a trip for a personal goal, doesn’t mean I didn’t capitalize on it for busin... ...more
Blog
August 15, 2026•4 min read

You find the platform to use. You build a community group. You get every one of your clients in there. You type out something generic to drum up some conversation, like "how's everyone's week going?" ... ...more
Blog
August 08, 2026•4 min read

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