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5 Grams is the Wrong Dose for Half the Reasons People Take Creatine

5 Grams is the Wrong Dose for Half the Reasons People Take Creatine

Five grams a day. It's on every label, in every certification manual, and it's what most of us have been telling clients for years. For building muscle, it's correct. For most of the other reasons peo... ...more

Blog

October 10, 2026•4 min read

CCU Podcast - Q&A with Joey Szatmary: Coaching Real People With Real Lives

CCU Podcast - Q&A with Joey Szatmary: Coaching Real People With Real Lives

This one's a little different because Joey is officially joining me as co-host. We kept it loose and ran a rapid-fire Q&A across nutrition, training, and business. ...more

Blog

October 08, 2026•2 min read

Brand Equity Is a Balance Sheet You Can't See

Brand Equity Is a Balance Sheet You Can't See

Most coaches think about their business in terms of what hits their bank account. Revenue in, expenses out. That's part of the equation, but it's not the whole picture. A second ledger runs underneath... ...more

Blog

October 03, 2026•3 min read

My doctor told me to stop taking creatine - The Kidney Myth - Dr. Mike T Nelson

My doctor told me to stop taking creatine - The Kidney Myth - Dr. Mike T Nelson

A client comes in spooked. Bloodwork came back; creatinine was elevated. Their doctor told them to drop the creatine. Nothing else on the panel was off. Just that one number. ...more

Blog

September 26, 2026•4 min read

You Don't Have a Business. You Have a Job With Extra Steps

You Don't Have a Business. You Have a Job With Extra Steps

I tell mentees this more than almost anything else. If your service can't run without you doing every piece by hand, you don't have a scalable business yet. You have a really demanding job. I know bec... ...more

Blog

September 19, 2026•3 min read

The bottle on your shelf is probably costing you triple - Guest Post by Dr. Mike T Nelson, PhD

The bottle on your shelf is probably costing you triple - Guest Post by Dr. Mike T Nelson, PhD

Go look at your creatine. If the label says HCl, buffered, Kre-Alkalyn, ethyl ester, or anything with a Greek letter in the name, you’ve been paying for marketing. ...more

Blog

September 12, 2026•4 min read

The Cheapest Way to Change What You Attempt

The Cheapest Way to Change What You Attempt

A couple of weeks back, one of the coaches in my group mentioned he'd started recording content from his car on the commute. Two hours a day of dead time he'd been staring at for years, now going towa... ...more

Blog

September 05, 2026•4 min read

I had Dr. Mike T. Nelson on to settle the creatine questions

I had Dr. Mike T. Nelson on to settle the creatine questions

Creatine is the supplement I get asked about more than anything else. It's also the one where most of the answers floating around are ten years out of date. So I had Dr. Mike T. Nelson on the podcast... ...more

Blog

August 29, 2026•3 min read

CCU Podcast - Tactical Performance Nutrition with Diana (Harbourt) Nguyen

CCU Podcast - Tactical Performance Nutrition with Diana (Harbourt) Nguyen

Today I sat down with Diana (Harbourt) Nguyen, a Performance Dietitian with 18 years of experience across D1 collegiate programs, professional athletes and tactical athletes. She is passionate about ... ...more

Blog

August 25, 2026•3 min read

Teach in the Comments, Don't Argue in Them

Teach in the Comments, Don't Argue in Them

You put time and effort into a post that is going to add value for your audience, you post, and lo and behold, someone with a private profile tells you you're wrong on your own post. ...more

Blog

August 22, 2026•4 min read

Two Days, and What Came Out of Them

Two Days, and What Came Out of Them

I went to a race in California a few weeks ago. Not for work. I went because I was racing my first 30k. Just because it was a trip for a personal goal, doesn’t mean I didn’t capitalize on it for busin... ...more

Blog

August 15, 2026•4 min read

Nobody Answers a Question Asked to the Room

Nobody Answers a Question Asked to the Room

You find the platform to use. You build a community group. You get every one of your clients in there. You type out something generic to drum up some conversation, like "how's everyone's week going?" ... ...more

Blog

August 08, 2026•4 min read

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