I used to think success meant doing more. More clients. More hours. More content. More effort. Three years ago, I was training 16 times a week, running two businesses, and burning myself into the fuck... ...more
Blog
October 18, 2025•4 min read
I used to think "luck" was something that just happened to other people. Ten years into my coaching career, I was still waiting for my big break. Watching other coaches land partnerships and speaking ... ...more
Blog
October 11, 2025•4 min read
Picture this: You're standing in a parking lot at 5:30 AM, weighing yourself on a scale because the hotel bathroom floor is carpeted and you need an accurate number. Or maybe you're eating meal three ... ...more
Blog
October 04, 2025•8 min read
Stop Creating Content from Scratch: How AI Can Turn One Video Into a Month's Worth of Content ...more
Blog
September 27, 2025•2 min read
I just got off a call with a trainer I'll call "Jake." Jake had built a solid in-person business in Florida. 15-18 clients at his peak. Good money. Then life happened - he moved states and had to sta... ...more
Blog
September 20, 2025•2 min read
I had the opportunity to speak with a group of coaches as part of another mentorship group, hosted by a friend of mine, Matt Shiver, yesterday. Man, what an opportunity! Matt’s mentorship focuses on... ...more
Blog
September 15, 2025•2 min read
You're not here for generic fitness education or surface-level training and nutrition tips. ...more
Blog
September 06, 2025•2 min read
The Nurture Sequence: Why Direct Social Media Conversion Is Killing Your Client Quality I need to address something I see consistently damaging coaching businesses: the rush to convert social media fo... ...more
Blog
August 30, 2025•4 min read
I sat in my car last weekend after winning my bodybuilding show, and for the first time in my adult life, I cried tears of pride. Not relief. Not exhaustion. Pride. ...more
Blog
August 23, 2025•3 min read
By the time you’re reading this, I’ll be on stage at my second bodybuilding show… that’s right, all tanned up in a man thong, strutting my stuff on stage, only to have my body judged by a panel of fol... ...more
Blog
August 16, 2025•4 min read
The Accuracy Paradigm: Rethinking Productive Effort in Coaching. Recently, my mentor made a statement that fundamentally altered my perspective on business development: "Hard work is a psyop." ...more
Blog
August 09, 2025•3 min read
Simon Sinek said something that really captured how I have always thought about coaching: "A relationship is an agreement between two people to grow together." ...more
Blog
August 02, 2025•2 min read
Coaches Corner PhD