
You're Delivering a Service. But What Are They Feeling? I've been thinking a lot about a book I read recently called Unreasonable Hospitality. It's not a coaching book. It's about the restaurant indus... ...more
Blog
April 25, 2026•3 min read

I was building an infographic for our MAP group call last week, mapping out the full customer lifecycle, and somewhere in that process, a reframe hit me that I haven't been able to shake. The funnel i... ...more
Blog
April 18, 2026•3 min read

I had a moment a few years back where I caught myself frustrated. Not at my clients, not at the business. At myself. I was spread thin, behind on things I cared about, and somehow still busy all day.... ...more
Blog
April 11, 2026•4 min read

I've had more conversations than I can count with coaches who are doing everything right on paper and still feel like they're drowning. Business is growing. Clients are happy. Momentum is there. And y... ...more
Blog
April 04, 2026•3 min read

Coaches don't hate marketing — they hate sales. When you reframe content creation as coaching through a screen, building trust with the right people over time, marketing becomes the most natural exten... ...more
Blog
March 31, 2026•2 min read

In a recent mentorship group meeting, one of the coaches shared a concept that stopped me mid-conversation: Hineni. Hineni is a Hebrew word that translates simply as "Here I am." But the meaning goes ... ...more
Blog
March 28, 2026•4 min read

One of the coaches in our mentorship group identified something she needed to leave behind as we headed into 2026: toxic humility. The phrase stopped me. Not because it was wrong, but because it perfe... ...more
Blog
March 21, 2026•4 min read

Most coaches treat client cancellations as failures to avoid rather than as data points to analyze. ...more
Blog
March 14, 2026•5 min read

At the end of last year, I asked everyone in our mentorship group to do something uncomfortable: identify one thing they needed to leave behind from 2025 and one thing they needed to bring forward int... ...more
Blog
March 07, 2026•4 min read

There's a coffee shop in Charlotte called Bitty & Bó's. Every single employee is neurodivergent. That's their hiring policy, by design. When this came up in one of our recent mentorship sessions, the ... ...more
Blog
February 28, 2026•3 min read

For years, I avoided emotion in my marketing. I thought it was manipulative. Cheap. The kind of thing that sleazy marketers use to trick people into buying shit they don't need. I was a strength coach... ...more
Blog
February 21, 2026•4 min read

I used to think social media was broken. Three months of consistent content. Zero clients. Crickets in the DMs. Meanwhile, some 23-year-old with a certification they got last Tuesday is posting bicep ... ...more
Blog
February 14, 2026•4 min read

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