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Your Best Client Is Already Your Marketing Plan
Most coaches I talk to have an ideal client avatar sitting in a doc somewhere. Age range, gender, income bracket, maybe a made-up name and a stock photo. They built it in a course or a workshop, and i... ...more
Blog
October 31, 2026•3 min read
The Work Nobody Sees You Do
On a recent group mentorship call, one of the owners talked about something that almost never comes up in business conversations for coaches. Her coaches can't see half of her job. ...more
Blog
October 24, 2026•3 min read
Build the Rubric Before You Hire the Coach
One of the gym owners in my group mentorship brought a problem to our last call that almost every coach who hires eventually runs into. She had a new coach on the team. And the programming coming out ... ...more
Blog
October 17, 2026•3 min read
5 Grams is the Wrong Dose for Half the Reasons People Take Creatine
Five grams a day. It's on every label, in every certification manual, and it's what most of us have been telling clients for years. For building muscle, it's correct. For most of the other reasons peo... ...more
Blog
October 10, 2026•4 min read
CCU Podcast - Q&A with Joey Szatmary: Coaching Real People With Real Lives
This one's a little different because Joey is officially joining me as co-host. We kept it loose and ran a rapid-fire Q&A across nutrition, training, and business. ...more
Blog
October 08, 2026•2 min read
Brand Equity Is a Balance Sheet You Can't See
Most coaches think about their business in terms of what hits their bank account. Revenue in, expenses out. That's part of the equation, but it's not the whole picture. A second ledger runs underneath... ...more
Blog
October 03, 2026•3 min read
My doctor told me to stop taking creatine - The Kidney Myth - Dr. Mike T Nelson
A client comes in spooked. Bloodwork came back; creatinine was elevated. Their doctor told them to drop the creatine. Nothing else on the panel was off. Just that one number. ...more
Blog
September 26, 2026•4 min read
You Don't Have a Business. You Have a Job With Extra Steps
I tell mentees this more than almost anything else. If your service can't run without you doing every piece by hand, you don't have a scalable business yet. You have a really demanding job. I know bec... ...more
Blog
September 19, 2026•3 min read
The bottle on your shelf is probably costing you triple - Guest Post by Dr. Mike T Nelson, PhD
Go look at your creatine. If the label says HCl, buffered, Kre-Alkalyn, ethyl ester, or anything with a Greek letter in the name, you’ve been paying for marketing. ...more
Blog
September 12, 2026•4 min read
The Cheapest Way to Change What You Attempt
A couple of weeks back, one of the coaches in my group mentioned he'd started recording content from his car on the commute. Two hours a day of dead time he'd been staring at for years, now going towa... ...more
Blog
September 05, 2026•4 min read
I had Dr. Mike T. Nelson on to settle the creatine questions
Creatine is the supplement I get asked about more than anything else. It's also the one where most of the answers floating around are ten years out of date. So I had Dr. Mike T. Nelson on the podcast... ...more
Blog
August 29, 2026•3 min read
CCU Podcast - Tactical Performance Nutrition with Diana (Harbourt) Nguyen
Today I sat down with Diana (Harbourt) Nguyen, a Performance Dietitian with 18 years of experience across D1 collegiate programs, professional athletes and tactical athletes. She is passionate about ... ...more
Blog
August 25, 2026•3 min read
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