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I Used to Think Emotional Content Was Manipulative. Here's What I Got Wrong.
For years, I avoided emotion in my marketing. I thought it was manipulative. Cheap. The kind of thing that sleazy marketers use to trick people into buying shit they don't need. I was a strength coach... ...more
Blog
February 21, 2026•4 min read
The 6-Month Rule Nobody Talks About (And Why Most Coaches Quit Too Early)
I used to think social media was broken. Three months of consistent content. Zero clients. Crickets in the DMs. Meanwhile, some 23-year-old with a certification they got last Tuesday is posting bicep ... ...more
Blog
February 14, 2026•4 min read
Why Reaching Out to Your Network Isn't 'Bothering People' (And What to Say Instead)
I remember staring at my phone for twenty minutes trying to write a single message to an old training buddy. I had just started coaching and needed clients. He needed a coach, but I couldn't hit send.... ...more
Blog
February 07, 2026•4 min read
The Content Framework I Wish I Had 10 Years Ago: Emotion → Problem → Solution → Evidence
A big mistake I see many coaches make is treating social media like a textbook. Post educational content, share research, and explain methodologies. You think, “If I just provided enough value, people... ...more
Blog
January 31, 2026•4 min read
Stop Selling Features, Start Selling Feelings
I used to think listing all my credentials and services would convince people to hire me. Two master's degrees, CSCS, 18 years of experience, call access, weekly check-ins, macro breakdowns—I put it a... ...more
Blog
January 24, 2026•4 min read
The Recession of Connection: Why Your Clients Are More Informed But Less Trusting
Here's something I've noticed working with high-performing professionals over the last few years: they come to me knowing more about macros, periodization, and progressive overload than coaches did a ... ...more
Blog
January 17, 2026•4 min read
The 3-Day Onboarding System That Stops Client Confusion Before It Starts
I used to think personalized onboarding meant reinventing the wheel for every client. Then I realized I was creating inconsistency and calling it customization. ...more
Blog
January 10, 2026•4 min read
Stop Building a Business That Requires Split Shifts
I had a mentorship call last week with a coach who's been following the right advice, and for all intents and purposes, she’s crushing it… the issue? It’s not sustainable. She’s absolutely gassed and... ...more
Blog
January 03, 2026•4 min read
The 3 Strikes Rule: When to Fire a Client
I remember the first time I had to fire a client. I'd bent over backward for months, ignored red flags, and sacrificed my own energy trying to make it work. When I finally ended the relationship, I fe... ...more
Blog
December 27, 2025•3 min read
How To Raise Your Prices 25% Without Losing a Single Client
Pricing your services is a really tenuous discussion… It’s this delicate negotiation You have to ease clients into it, apologize for it, maybe even grandfather everyone in at old rates forever becaus... ...more
Blog
December 20, 2025•5 min read
You Are Not Your Client's Saviour (And Why That's Actually Good News)
I used to think my job was to make sure every client succeeded. Not just provide great programming. Not just show up with energy and accountability. I mean, make sure they got results. Like it was my ... ...more
Blog
December 13, 2025•5 min read
The Four Leadership Positions Every Coach Needs to Master (And When to Use Each One)
I used to think leadership meant being the loudest voice in the room. Three years ago, I sat across from a mentee who was burning out his entire roster. Every client felt micromanaged. His retention w... ...more
Blog
December 06, 2025•4 min read
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