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You Don't Have a Business. You Have a Job With Extra Steps
I tell mentees this more than almost anything else. If your service can't run without you doing every piece by hand, you don't have a scalable business yet. You have a really demanding job. I know bec... ...more
Blog
September 19, 2026•3 min read
The bottle on your shelf is probably costing you triple - Guest Post by Dr. Mike T Nelson, PhD
Go look at your creatine. If the label says HCl, buffered, Kre-Alkalyn, ethyl ester, or anything with a Greek letter in the name, you’ve been paying for marketing. ...more
Blog
September 12, 2026•4 min read
The Cheapest Way to Change What You Attempt
A couple of weeks back, one of the coaches in my group mentioned he'd started recording content from his car on the commute. Two hours a day of dead time he'd been staring at for years, now going towa... ...more
Blog
September 05, 2026•4 min read
I had Dr. Mike T. Nelson on to settle the creatine questions
Creatine is the supplement I get asked about more than anything else. It's also the one where most of the answers floating around are ten years out of date. So I had Dr. Mike T. Nelson on the podcast... ...more
Blog
August 29, 2026•3 min read
CCU Podcast - Tactical Performance Nutrition with Diana (Harbourt) Nguyen
Today I sat down with Diana (Harbourt) Nguyen, a Performance Dietitian with 18 years of experience across D1 collegiate programs, professional athletes and tactical athletes. She is passionate about ... ...more
Blog
August 25, 2026•3 min read
Teach in the Comments, Don't Argue in Them
You put time and effort into a post that is going to add value for your audience, you post, and lo and behold, someone with a private profile tells you you're wrong on your own post. ...more
Blog
August 22, 2026•4 min read
Two Days, and What Came Out of Them
I went to a race in California a few weeks ago. Not for work. I went because I was racing my first 30k. Just because it was a trip for a personal goal, doesn’t mean I didn’t capitalize on it for busin... ...more
Blog
August 15, 2026•4 min read
Nobody Answers a Question Asked to the Room
You find the platform to use. You build a community group. You get every one of your clients in there. You type out something generic to drum up some conversation, like "how's everyone's week going?" ... ...more
Blog
August 08, 2026•4 min read
Your Platform Is Choosing Your Clients
The same complaint rings in my ears constantly… And it’s always from coaches who are doing everything they were told to do. They're posting consistently. Reach is climbing. Engagement is fine. But som... ...more
Blog
August 01, 2026•4 min read
Inaction Is a Decision
I was sitting in my group mentorship call a few weeks ago and noticed something. Three coaches. Three completely different situations. Three completely different reasons they weren't moving forward. ...more
Blog
July 25, 2026•3 min read
Stop A/B Testing Your Way to Nowhere
I had a coach recently tell me she was split-testing her content captions to see which hook drove more engagement. She had 847 followers. ...more
Blog
July 18, 2026•4 min read
You're Starting From Scratch Every Time. That's the Problem.
I used to sit down to write content, stare at a blank page for 20 minutes, then give up and do something else. Not because I didn't have anything to say. Because I thought content meant creating somet... ...more
Blog
July 11, 2026•3 min read
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