The $100K Mistake Every Personal Trainer Makes Going Online

I just got off a call with a trainer I'll call "Jake."

Jake had built a solid in-person business in Florida. 15-18 clients at his peak. Good money. Then life happened - he moved states and had to start over.

Like most trainers, Jake thought going online would be his lifeline. So he tried it on his own.

$20/week clients. Friends he coached for free. Zero systems. No real results.

Sound familiar?

Jake made the same mistake I see 90% of personal trainers make when they try to go online: They wing it.

Here's what winging it actually costs you:

• 6-12 months of spinning your wheels with $20 clients who don't show up

• Building a "business" on Instagram DMs and Venmo payments

• Burning out trying to manually manage everything as you (hopefully) grow

• Having to rebuild everything from scratch when you realize it's all fucked

I've been exactly where Jake was. I spent my first three years making every mistake you can possibly make. That education cost me over $100K in lost revenue and wasted time.

But here's what I learned the hard way:

The coaches who win online don't just have better content. They have better systems from day one.

While everyone else is figuring out pricing, contracts, onboarding, CRMs, and lead generation through trial and error, the smart ones start with proven infrastructure.

Jake gets it now. Instead of spending the next two years learning expensive lessons, he's investing in doing it right the first time.

Because here's the math: If you can sign 5 clients at $400/month instead of struggling with 10 clients at $50/month, you've already covered the cost of proper mentorship. Everything after that is pure profit.

The difference between a successful online coach and someone who "tried online but it didn't work" isn't talent. It's not even work ethic.

It's starting with the right foundation instead of having to tear everything down and rebuild it later.

If you're ready to stop fucking around and build this right from the ground up, I can help you do exactly what Jake's doing.

But only if you're willing to put in the fucking work.

Ready to raise the bar? Send me an email to [email protected] and tell me where you're at. If you're coachable and ready to work, we'll talk.

P.S. The trainers who "figure it out eventually" usually take 2-3 years and leave $200K+ on the table. The ones who invest in proven systems from day one are profitable in month one. Your choice.

Keep Raising the Bar,

Paul Oneid MS, MS, CSCS