Most fitness coaches treat AI like a single hammer when they should be using it like a complete toolbox. The real power isn't in one platform—it's in building a system where multiple AI tools work together to multiply your content creation efforts.
Think about this: you create one 20-minute YouTube video about nutrition myths. Instead of that being your only piece of content for the week, what if that single video could become a blog post, three Instagram carousels, five short-form clips, a newsletter, and next week's social media captions? That's the power of treating AI as an ecosystem.
Perplexity serves as your research foundation. Unlike Google, it provides direct answers with sources, making it perfect for gathering current data on training methodologies or nutrition research without falling down rabbit holes.
Notebook LM acts as your content processor. Upload your research papers, client case studies, or industry articles, and it creates summaries, identifies key themes, and even generates podcast-style discussions about your material. It only works with what you feed it, ensuring accuracy.
ChatGPT Projects are like hiring specialized employees for your business. A Project is a custom AI assistant with specific instructions and uploaded reference materials. Create a "YouTube Script Writer" Project by uploading your brand voice, target audience profile, and examples of successful content. It remembers this context across all conversations, maintaining consistency.
Claude excels at long-form writing and maintaining your authentic voice. It's particularly strong at transforming content between formats while preserving your core messaging.
Descript transcribes your videos with remarkable accuracy, giving you the raw material to repurpose. Opus Clip uses AI to identify the most engaging segments of your long-form content and automatically creates short clips optimized for social platforms.
Start with research. Use Perplexity to gather current information on your topic. Feed this into Notebook LM along with your expertise to create a comprehensive brief.
Create your core content using ChatGPT Projects to develop your YouTube script, ensuring it aligns with your brand voice and audience needs. Record your video.
Now multiply. Use Descript to get your transcript. Feed this to Claude to transform it into a blog post, newsletter content, and Instagram captions. Use Opus Clip to extract short-form content. Finally, use ChatGPT's image generation to create carousel graphics that match your written content.
This systematic approach transforms 30 minutes of planning and one hour of recording into weeks of content across multiple platforms. The key is building templates and processes, not fighting with individual tools each time you create content.
Your expertise remains the foundation—AI simply amplifies your reach and efficiency.
Keep Raising the Bar,
Paul Oneid MS, MS, CSCS
Coaches Corner PhD