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CCU Podcast - How the World's Strongest Women Empowers Her Clients with Erin Murray

This week, I sat down with Erin Murray, Owner of the online training business Buns and Boulders. Erin primarily offers online coaching, both one-on-one and club-based, but has a larger presence as an... ...more

Podcast

February 24, 2026•3 min read

I Used to Think Emotional Content Was Manipulative. Here's What I Got Wrong.

For years, I avoided emotion in my marketing. I thought it was manipulative. Cheap. The kind of thing that sleazy marketers use to trick people into buying shit they don't need. I was a strength coach... ...more

Blog

February 21, 2026•4 min read

CCU Podcast - Leveraging Your Personal Story Podcast with Joel Staley

Today I sat down with Joel Staley, Owner of Total Reset Coaching. He helps business owners, executives, and leaders uncover hidden gaps in their energy, focus, and performance so they can lead their t... ...more

Podcast

February 19, 2026•9 min read

CCU Podcast - How to Tell Your Authentic Story with Hope Agbolosoo

Today I met with Hope Agbolosoo, a Toronto-based content creator. Hope, born in Ghana, is a former Big Brother Canada contestant who shares his journey of resilience and growth to inspire others. ...more

Podcast

February 17, 2026•4 min read

The 6-Month Rule Nobody Talks About (And Why Most Coaches Quit Too Early)

I used to think social media was broken. Three months of consistent content. Zero clients. Crickets in the DMs. Meanwhile, some 23-year-old with a certification they got last Tuesday is posting bicep ... ...more

Blog

February 14, 2026•4 min read

CCU Podcast - A Complete Guide to Building a Personal Training Business with Dan Stephenson

I've known Dan for years, but until we sat down for this conversation, I had no idea how he built one of the most respected coaching practices in the industry ...more

Podcast

February 12, 2026•5 min read

CCU Podcast - Q&A with Olivia Oneid - Relationship, Prep, Stress Eating and Training

I recorded this Q&A with Olivia back in March 2024, when she was 11 weeks out from her show. For whatever reason, it never made it out of the vault. But listening back to it recently, I realized the c... ...more

Podcast

February 10, 2026•8 min read

Why Reaching Out to Your Network Isn't 'Bothering People' (And What to Say Instead)

I remember staring at my phone for twenty minutes trying to write a single message to an old training buddy. I had just started coaching and needed clients. He needed a coach, but I couldn't hit send.... ...more

Blog

February 07, 2026•4 min read

CCU Podcast - Building an Integrated Physical Therapy Practice with Dr. Andrew Cook

Andrew took his love of sports and fitness, along with his passion for helping others, and started Cook Performance & Therapy upon graduation. Andrew has worked with clients of all ages and background... ...more

Podcast

February 05, 2026•5 min read

CCU Podcast - The Hybrid Athlete Blueprint Podcast with Cody Miller

In this episode, I sit down with the Strength Coach and Founder of Hoopie Hybrid, Cody Miller. Cody and I met in 2010, when we were both working at Robert Morris University and have been friends ever... ...more

Podcast

February 03, 2026•5 min read

The Content Framework I Wish I Had 10 Years Ago: Emotion → Problem → Solution → Evidence

A big mistake I see many coaches make is treating social media like a textbook. Post educational content, share research, and explain methodologies. You think, “If I just provided enough value, people... ...more

Blog

January 31, 2026•4 min read

CCU Podcast - Systems, Pricing and Scaling: Solo Q&A with Paul Oneid

Today, I come to you with a rare, but soon-to-be-more-regular, solo Q&A episode of the podcast, where I tackle the five most common questions I get from coaches every week. ...more

Podcast

January 27, 2026•7 min read